Background

Broker Network is the UK’s largest network of independent insurance brokers.  The organisation stages a National Conference
biennially. 

A long-term partner of Broker Network, we have worked with them over the past five years, from set designs for internal events to large space-only exhibition stands.  

In 2018 the National Conference returned to the Harrogate Convention Centre for the first time in eight years. The conference and associated exhibition takes place over two days and attracts more than 700 delegates and 50 exhibitors. 

Objective

The conference and exhibition continue to grow and is considered by members to be a key event of the year. After a successful
conference at Old Billingsgate in 2016, the Broker Network team was keen to once again raise the bar and attract their biggest audience to date. 

Broker Network positioned the 2018 event as coming home to Yorkshire.

The team’s focus was on providing compelling content across the event – from workshops and speakers, to the exhibition which
features Broker Networks insurance partners and affiliates and is a key draw for members. 

Strategy

The exhibition needed to be vibrant and to reflect wider conference activities in order to encourage delegate footfall and linger time. 

The seminar and workshop programme set up by Broker Network focussed on some of the industry’s hottest topics, as well as inspiring keynote speakers and networking opportunities with fellow professionals from throughout the country.

This years’ exhibition was the largest to date with 42 shell scheme stands and eight large space-only areas for which we provided
integrated event services, including floor plans, shell scheme and furniture and graphic cladding.

We designed and built a number of innovative new feature areas.  These included three Meeting Zones, dedicated purpose-built networking areas for up to seven guests. The Zones were furnished with a large boardroom table, refreshments and stationery. each area was branded externally with a sponsorship graphic panel and a branded glass panel with frosted plot cut lettering. 

Also new for 2018 was a Business Zone with office facilities - charging points, hot desks, and comfortable seating – enabling delegates to catch up their emails and recharge their batteries. 

At the main entrance to the exhibition, we designed a bespoke Information Point with full graphic wrap to the outside and a suspended circular banner to attract visitor attention.

Result

Feedback from delegates was that the event was the best ever.    

Alison Fordham, Corporate Events Manager at Broker Network said: “A huge thank you to Joe Manby Limited for the workprovidedat this year's National Conference, both on the run upto the day and on the day itself. Everything was flawless and the feedback we have had from guests has been absolutely fantastic.
 
“The exhibition was a highlight of the event with so many delegates telling us how much of a ‘step up’ it looked and felt compared to previous years, with the additon of new features and services. Your team could not have been more helpful on the build up day and throughout the duration of the event, helping with any queries that came up or quick fixes / changes that were needed.”